Mission, Vision, and Values

Learn more about Paraqlet’s background, mission, vision, values, and services below.

Brand story

In 2023, Maame A. A. Owusu founded Paraqlet Solutions. With her passion for creating impact on the world—especially the African continent—by supporting small businesses, Maame started Paraqlet to bridge the West and Africa.

Mission

Paraqlet is a vibrant partner for small and medium-sized enterprises in the Pacific Northwest, with a strong focus on African-owned businesses and a deep commitment to fostering community and connection.

Vision

Paraqlet aims to be the top trusted partner in communication for African businesses in Africa and abroad.

Values

Our values form the basis of all we do:

  • Integrity: We keep it real and are always honest with ourselves and others. We own up to our mistakes and treat them not as failures to be ashamed of, but as challenges to overcome and learn from.

  • Excellence: We strive for excellence in our work. We always give 100%.

  • Authenticity: We’re true to ourselves. We show pride in our roots through the work we do to empower businesses to tell their stories.

  • Effectiveness: We’re committed to effectively communicating the impact of the businesses we support, and creating connections between our clients and the larger community.

  • Passion: We’re passionate about supporting small- and medium-sized businesses as a way to create lasting impact and connect businesses with the communities they serve.

Services

Paraqlet provides a wide variety of services to help mission-driven organizations grow with clarity, empathy, and cultural intelligence, including:

  • Strategic communication: We help organizations speak with clarity and purpose-crafting internal and external messaging that aligns with their mission and builds trust.

  • Community-driven marketing: We create inclusive, audience-first marketing strategies that resonate—especially with BIPOC communities and values-based audiences.

  • Event planning: We design and manage immersive experiences-from community events to branded activations-that bring your message to life.

  • Storytelling and content creation: From editorial strategy to visuals and voice, we help you share your story in ways that move, inspire, and activate.

  • Communications infrastructure and team coaching: We strengthen your internal capacity-providing tools, templates, and training so your team communicates with consistency and confidence.