Voice and Tone

Keeping a consistent voice and tone across communication channels helps establish Paraqlet as professional and trustworthy. Follow the guidelines below for branded content.

In addition, upon the first usage of the company name, write Paraqlet Solutions. Then, you can shorten to Paraqlet. Capitalize the P in Paraqlet.

Brand voice

Our collective voice is effortless. We favor simplicity over complex, lengthy language. We paint pictures in the minds of our audience with descriptive, yet down-to-earth, wording.

Audience

There are three target audience segments we seek to engage:

  • Investors: We seek to impress them with our vision.

  • Customers: We seek to support them like a good friend.

  • Community members: We seek to show how Paraqlet partners with brands and businesses to make an impact in the community.

Keep the specific audience segment your content is targeting in mind as you develop content.

Tone

Our tone is:

  • Innovative: We speak with knowledge and foresight.

  • Care-driven: Our personality leads with care for others, demonstrating our commitment through support and shared experiences.

  • Culturally grounded: We sound like a positive, quick-witted and culturally informed friend, not a haughty smart alec.

Innovative

Use an innovative tone when talking to investors.

Emphasize authority and impact while staying personable:

Communication is the key to effective collaboration and connection. Paraqlet gives you the tools to stay connected with your audience and community.

Avoid jargon and stiff-sounding language:

Our cutting-edge tools eliminate inefficient processes and reliance on ineffective measures.

Care-driven

Use a care-driven tone when talking to customers.

Emphasize support, collaboration, and trustworthiness:

Paraqlet is a partner for businesses who want to thrive. Its about helping to build businesses that are not just seen or heard of but are impactful and experienced on a deeply enriching level.

Avoid overly complex or weighty language that creates distance between Paraqlet and its partners:

Paraqlet transcends the realm of a mere consulting firm, functioning as an integrative partner for businesses seeking to optimize collective synergy. It facilitates the cultivation of an environment where inclusivity and mutual recognition are embedded as core paradigms.

Culturally grounded

Use a culturally grounded voice when describing the product—for instance, on website and user interface copy.

Emphasize warmth, respect, and wit:

In fast-moving world, communication can get messy. Messages get lost and communication can be misinterpreted and it can be hard to stay organized. We understand the cultural nuances and help you communicate your value to your audience.

Avoid impersonal language:

In the dynamic ecosystem of fast-paced organizations, communication channels often become fragmented, leading to information silos and operational disarray. Paraqlet helps to harmonize workflows and ensuring seamless connectivity across stakeholders.

Messaging

While not all your content needs to explicitly include Paraqlet’s primary or secondary messaging, the goal is to keep the messaging in mind. When in doubt, ask yourself if a typical member of your target audience would view or read your content and understand what Paraqlet stands for.

Primary messaging

We are here to care for and enhance your communications, and minimize the chaos so you can focus on what is important: building impactful businesses and staying connected to the communities you serve.

Secondary messaging

Our secondary messaging encompasses three core aspects:

  • Simplicity: We simplify communications to reduce overwhelm and increase focus.

  • Clarity: We help you lead with clarity and grow your business with purpose.

  • Grounding: We help you stay rooted in community and connected to those you serve.