Logo and Brand Guidelines
The guidelines below help you ensure the look and feel of your content matches the Paraqlet brand.
Branding best practices
To ensure your content aligns with the Paraqlet brand, follow these guidelines:
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Keep copy short and simple.
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Use real, relatable words.
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Never use jargon.
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Match the tone to the target audience.
When in doubt, ask yourself:
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Does this sound like a chat with a smart, friendly person?
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Is this clear and easy to read?
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Does the tone and voice match those of the Paraqlet brand?
See Voice and Tone for more information on the brand’s established tone and voice.
Tagline
Paraqlet’s tagline communicates our core message, reinforcing brand identity and leaving a memorable impression on our audience. Use it strategically in marketing campaigns and branded content.
Wired for community and connection.
Logo treatment
There are a couple different variations of the Paraqlet logo based on different color schemes.
Ensure the logo remains legible by including sufficient whitespace around it. Whichever variation of the logo you choose, ensure it standards out against the background of your content by adhering to the standards discussed in Content visibility.
Refrain from misusing the logo, such as:
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Distorting the shape of the logo
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Modifying the logo, such as using unapproved typefaces or color combinations
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Rearranging parts of the logo, such as the wordmark or the icon
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Changing the proportions of the logo’s components
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Stylizing or applying visual effects to the logo
