Voice, Tone, and Values
Keeping a consistent voice and tone across communication channels helps establish Paraqlet as professional and trustworthy. Follow the guidelines below for branded content.
In addition, upon the first usage of the company name, write Paraqlet Solutions. Then, you can shorten to Paraqlet. Capitalize the P in Paraqlet.
Brand voice
We favor simplicity over complex, lengthy language. We paint pictures in the minds of our audience with descriptive, down-to-earth wording.
Never use profane or derogatory language. If a person you are quoting (e.g. for a blog post) has used profane or derogatory language, consider paraphrasing the quotation to avoid directly quoting any offensive language, or choose a quote from them that does not include inappropriate language.
Audience
There are three target audience segments we seek to engage:
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Investors: We seek to impress investors with our vision.
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Clients: We seek to support clients like good friends.
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Community members: We seek to show how Paraqlet partners with brands and businesses to make an impact in their community.
Keep the specific audience segment your content is targeting in mind as you develop content.
Tone
Our tone is:
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Innovative: We speak with knowledge and foresight.
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Care-driven: Our personality leads with care for others, demonstrating our commitment through support and shared experiences.
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Culturally grounded: We sound like a positive, quick-witted and culturally informed friend, not a haughty smart alec.
Innovative
Use an innovative tone when talking to investors.
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Emphasize authority and impact while staying personable: Communication is the key to effective collaboration and connection. Paraqlet gives you the tools to stay connected with your audience and community. |
Use jargon or stiff-sounding language: Our cutting-edge tools eliminate inefficient processes and reliance on ineffective measures. |
Care-driven
Use a care-driven tone when talking to clients.
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Emphasize support, collaboration, and trustworthiness: Paraqlet is a partner for businesses who want to thrive. Its about helping to build businesses that are not just seen or heard of but are impactful and experienced on a deeply enriching level. |
Use overly complex or weighty language, which can create distance between Paraqlet and our partners: Paraqlet transcends the realm of a mere consulting firm, functioning as an integrative partner for businesses seeking to optimize collective synergy. It facilitates the cultivation of an environment where inclusivity and mutual recognition are embedded as core paradigms. |
Culturally grounded
Use a culturally grounded voice when describing the product—for instance, on website and user interface copy.
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Emphasize warmth, respect, and wit: In fast-moving world, communication can get messy. Messages get lost and communication can be misinterpreted and it can be hard to stay organized. We understand the cultural nuances and help you communicate your value to your audience. |
Use impersonal language: In the dynamic ecosystem of fast-paced organizations, communication channels often become fragmented, leading to information silos and operational disarray. Paraqlet helps to harmonize workflows and ensuring seamless connectivity across stakeholders. |
Messaging
While not all your content needs to explicitly include Paraqlet’s primary or secondary messaging, the goal is to keep the messaging in mind. When in doubt, ask yourself if a typical member of your target audience would view or read your content and understand what Paraqlet stands for.
Primary messaging
We are here to care for and enhance your communications, and minimize the chaos so you can focus on what is important: building impactful businesses and staying connected to the communities you serve.
Secondary messaging
Our secondary messaging encompasses three core aspects:
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Simplicity: We simplify communications to reduce overwhelm and increase focus.
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Clarity: We help you lead with clarity and grow your business with purpose.
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Grounding: We help you stay rooted in community and connected to those you serve.
Values
Our values form the basis of all we do:
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Integrity: We are always honest with ourselves and others. We own up to our mistakes and treat them not as failures to be ashamed of, but as challenges to overcome and learn from.
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Excellence: We strive for excellence in all our work.
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Authenticity: We are true to ourselves. We show pride in our roots through the work we do to empower businesses to tell their stories.
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Effectiveness: We are committed to effectively communicating the impact of the businesses we support, and creating connections between our clients and the communities their serve.
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Passion: We are passionate about supporting small- and medium-sized businesses as a way to create lasting impact and connect businesses with the communities they serve.
Services
Paraqlet provides a wide variety of services to help mission-driven organizations grow with clarity, empathy, and cultural intelligence, including:
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Strategic communication: We help organizations speak with clarity and purpose so you can craft internal and external messaging that aligns with their mission and builds trust.
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Community-driven marketing: We create inclusive, audience-first marketing strategies that resonate—especially with BIPOC communities and values-based audiences.
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Event planning: We design and manage immersive experiences—from community events to branded activations—that bring your message to life.
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Storytelling and content creation: From editorial strategy to visuals and brand voice, we help you share your story in ways that move, inspire, and activate.
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Communications infrastructure and team coaching: We strengthen your internal tools, templates, and training so your team can communicate with consistency and confidence.